Excellent product Excellent product, very well made in the USA! Better price-point than the leading competitor. All companies should be mandated to disclose what country product was manufactured in, Those whom don't tell are usually made in China!

I would've rated my web shopping… I would've rated my web shopping experience higher as I like the layout of site, however I needed to call to confirm the top opening on a cooler due to the images provided not being clear. Your customer service team answered question promptly. Thank you. The product purchased was Bison 12 Can XD Series - SoftPak Cooler Bag.

Block Party Success!~ We had a block party and needed plenty of ice. The afternoon before the event we filled our Bison 25 Quart cooler to the brim with bags of ice. and locked it down. The next afternoon there was barely any melting, still all cubes. The party was Friday evening. It's Monday late and I'm still tossing my beers in there to get them frosty for tomorrow! Still ice in the cooler after repeatedly being opened in warm temperatures. It's a wonderful product and we are very Impressed. Cheers!!

Great customer service I received prompt attention from customer service "Brian" on a zipper warranty claim. He exceeded my expectations. Super fast shipping and turn around time. I received very prompt emails about my claim. I will defiantly shop for Bison products next time I need or want something in that line. Phil from Missouri

Ordered the cooler and got the cooler… Ordered the cooler and got the cooler quickly. Great experience there. When I inspected the cooler, I was impressed with the insulating materials. Also the workmanship. Looks like a serious upgrade over what I have been using. I haven't had the chance to actually use the cooler yet, but I think it will absolutely do the job. Thus far, I'm pleased.