We love our Bison coolers We love our Bison coolers. All 3 of them. The only reason that I have a 4 instead of a 5 is due to the absence of decent discounts. Especially for repeat customers. There seems to be 5% and discounts for friends, but there should be discounts for loyal customers. Repeat business and multiple coolers should have the opportunity for discounts . 10% and 20% for loyalty would be greatly appreciated , create brand loyalty and incentivize more purchases.

Great cooler Heard about the Bison 24 can soft cooler from my son who purchased one. My grandson plays on a travel baseball team - usually Friday through Sunday tournaments. I packed the new cooler with cold packs, drinks, and other snacks needing refrigeration on Friday afternoon. By Sunday afternoon, the cooler still had ice in it and the drinks that were left were still ice cold. The cooler is a little pricey, but so far, not at all disappointing. I would recommend getting one.

This cooler is sweeeett! This cooler is sweeeett!! The durability is unreal. Love the color and the suction/seal is unbelievable. Took a little extra effort to open it for the first time! I added the divider/cutting board and it fits great! Only reason that I gave a 4 star was the Traction Pad applied at the factory. It is not centered. Would have rather received loose and applied myself to insure a flawless finish. This is our second Bison cooler and would recommend to anyone looking at coolers!! 👍

I would've rated my web shopping… I would've rated my web shopping experience higher as I like the layout of site, however I needed to call to confirm the top opening on a cooler due to the images provided not being clear. Your customer service team answered question promptly. Thank you. The product purchased was Bison 12 Can XD Series - SoftPak Cooler Bag.

Great product, great customer service, would recommend to anyone Extremely high quality cooler--took a while to find the right soft sided cooler made in the US. Spent 8 hours on the Florida beach for July 4th, 12 cans, 10 lbs of ice, and almost no melting of the ice while the drinks were even colder than they were in my fridge. Shoulder strap broke on the first use, but the warranty team immediately shipped out a new one for me. Great product, great customer service.