I would've rated my web shopping… I would've rated my web shopping experience higher as I like the layout of site, however I needed to call to confirm the top opening on a cooler due to the images provided not being clear. Your customer service team answered question promptly. Thank you. The product purchased was Bison 12 Can XD Series - SoftPak Cooler Bag.

Block Party Success!~ We had a block party and needed plenty of ice. The afternoon before the event we filled our Bison 25 Quart cooler to the brim with bags of ice. and locked it down. The next afternoon there was barely any melting, still all cubes. The party was Friday evening. It's Monday late and I'm still tossing my beers in there to get them frosty for tomorrow! Still ice in the cooler after repeatedly being opened in warm temperatures. It's a wonderful product and we are very Impressed. Cheers!!

This cooler is sweeeett! This cooler is sweeeett!! The durability is unreal. Love the color and the suction/seal is unbelievable. Took a little extra effort to open it for the first time! I added the divider/cutting board and it fits great! Only reason that I gave a 4 star was the Traction Pad applied at the factory. It is not centered. Would have rather received loose and applied myself to insure a flawless finish. This is our second Bison cooler and would recommend to anyone looking at coolers!! 👍

I spoke with Tyler on the phone and… I spoke with Tyler on the phone and through email. He was instrumental in giving me advice for the size of cooler that would suit my needs. He was also very friendly and courteous. The interaction with him is what made me choose Bison as the brand of cooler I was going to invest in. I have already shared my positive experience with many friends, co-workers, and family.

We love our Bison coolers We love our Bison coolers. All 3 of them. The only reason that I have a 4 instead of a 5 is due to the absence of decent discounts. Especially for repeat customers. There seems to be 5% and discounts for friends, but there should be discounts for loyal customers. Repeat business and multiple coolers should have the opportunity for discounts . 10% and 20% for loyalty would be greatly appreciated , create brand loyalty and incentivize more purchases.