Daryl O
GBA Prelaunch campaign is a smart move Doing a prelaunch campaign turned out to be a really smart move. It gave us product insight about the features that are most important to customers, demographics as well as what price points to consider. Feedback from potential buyers looked genuine – some expected, some unexpected – but therefore very helpful in positioning our product for crowdfunding and eventual launch into the broader market. The Prelaunch team is experienced and gave us great support and guidance throughout the prelaunch campaign.