AURA Personalized Hair Care

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4.25
Based on 20 Reviews

5

55.00%

4

25.00%

3

10.00%

2

10.00%

1

0.00%
About AURA Personalized Hair Care

At AURA, our mission is to transform your mirror moments with goal-focused hair care and eco-friendly accessories. Using 100% vegan ingredients, cruelty-free formulas, and sustainable packaging, we believe that everyone can achieve their dream hair while embracing their natural beauty. AURA's personalized hair care Rituals — featuring a custom Shampoo, Conditioner, and hair Masque — are designed to fit your unique hair goals and include the option to add a semi-permanent pigment and aroma at your desired strength. Our hair goals include Repair, Volumize, Moisturize, Scalp Care, Enhance Curls, Smooth, and Color Protect. You can combine more than one goal in your personalized formula and adjust it at any time to reflect your hair’s current needs. We also have over 50 different semi-permanent pigments to choose from (like French Lavender, Sonoma Red, and Chocolate) and six different aromas to fit your scent and color goals — both are totally optional! If you prefer a ready-to-order hair care product, you can explore our specialist-curated Best Sellers Collection which features some of our most-loved formulas and goal combinations. With these pre-formulated products, you can add these products to your cart right away, making them perfect for gifts. Whether you’re looking for a custom hair mask to enhance your curls or a purple conditioner that neutralizes brassy tones, it’s time to experience hair care with endless possibilities.

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Valerie Adami
GB

It's a nice shampoo and conditioner It's a nice shampoo and conditioner. I don't know if it's any better then others not he market. What I really don't like and almost never use is the scalp cream. It's messy and inconvenient and too much work. I really cannot take the time 5 minutes!!! Also I have arthritis in my shoulders and it's too painful to hold my arms up for that long. So I imagine I'm not getting the full benefit of your product.

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Elizabeth
GB

Wonderful products I will never use any… Wonderful products I will never use any other hair care after the first time I used this. I have better results after the first time I used it than any other ones after a few months, this is so much better, I just love it!!! My hairdresser is just amazed by the way my hair feels I spend more time with her because she just plays with my hair more than anything else lol. Not in a weird way. . definitely best compliments come from just everyone that has seen me on a regular basis and notices the difference... just can't say enough about it and I don't know how much room I have but I honestly will not use anything else again and I really am picky about my hair.

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Sati
GB

I absolutely love everything about… I absolutely love everything about Aura! I use both the masque and conditioner with pigment (bold Miami pink and bold London Red) and not only does my hair look and feel amazing (it really does what it says-volumize, moisturize, smooth, repair, curl enhancer), but the color is also incredible-my hair is vibrant pink and red and it's naturally medium brown w/grey and white and it holds the color so well. It lasts a while with not frequent applications. Plus it's a quick delivery and you can put a personalized name on your product which I really like. I really couldn't be happier with the products plus I feel they care for environment which matters to me. Thanks guys- you are awesome!

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Sandy Richards
GB

Perfection! I love how silky my hair feels. The tinted conditioner is absolutely amazing. I have been able to extend my color. This is the only shampoo and conditioner I use now! I was recently in the hospital. My husband brought me essentials so I could take a shower. I forgot my leave in conditioner. So I improvised and used a pea size of conditioner as a leave in conditioner. It worked! Thank you Aura!

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Iris
GB

I live the color I love the color. It stays pretty well. Once you develop a routine it is easy to do. I always get lovely comments. I do wish it stuck better on grey hair, whish seems to resist coloring, but I am learning how to make it more effective. Clean dry hair, no extra additives works best. Leaving it on longer. Rinsing without shampoo also helps it last after just being applied.

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