Pathetic and unethical Scroll down and you'll see a 5 star review (unless they've taken it down in response to this review) by a "customer" named Rabih Zaouk. He's actually a Vice President at the company that makes this product. That tells you all you need to know about their ethics. Avoid.

Disappointed To be fair, I was really happy with the trial product they sent to me and was happy to sign up for future deliveries. But..... They've taken payment but so far no dye. The website tells me my order has been in production since the beginning of January, but still nothing. I've emailed customer services three times with no reply. It's a shame! I was impressed with the colour I received from the trial pack but now I've cancelled any recurring payments.

They will not allow your to cancel… They will not allow your to cancel . I have cancelled twice and they keep charging me extortionate prices for badly made hair colour. They don’t have a working phone number and no one responds to emails or messages. The positive reviews here are written by paid marketing resources since the language seems unlike a real customer, the same review is promoting the companies other products. I’m going to contact my credit card company to chargeback. This is a fraud and they aught to be fined. I will also be writing to the trading standards.

Great product but lots of plastic waste They says it's bespoke and hand mixed but feels this is just marketing when it's probably there's about 20 options.lots of waste plastic packaging that easy recyclable, even the cardboard box has shiny finish which means likelly rejected to be recycled as it's not labelled recycable

From Salons to a better result with DIY Colorsmith I used to get my hair coloured in a salon. My Uncles all went grey in their early 30s. The salon experience was nice but costly and they often coloured my hair way too dark. So it looked coloured which defeats the purpose. Then I found Colorsmith. And I'm glad I did. Not only is it a more cost-effective option, the colour is great. I've had two to three different colour formulations, to get the blend just right. And now, I'm over the moon and am looking younger, which is sadly quite important in the ageist world we live in. I also get Colorsmith's shampoo and conditioner. I used Head and Shoulders for over a decade as I had a dandruff problem. But I've had no dandruff since using Colorsmith's hair care products. Needless to say, I'm a very happy convert. I'm also surprised at the low average rating here. It feels like people need to take personal responsibility for A) the colour mix they choose and B) how they apply it. Give your colourist really helpful info and photos and follow the instructions. It couldn't be easier. Oh and the customer service is excellent.