Simpler is Easy-to-use! The hair coloring product was easy-to-use and the coverage was perfect. I have never colored my hair or beard before, so I was hesitant. I'm definitely a fan of Simpler. The dye easily washed right off my hand and neck.

Too Hyped. Not worth it After reading a series of 5 star reviews, I've lost faith in reviews and ratings. I have no intention to affect someone's business, but here's my feedback after using it. Both the colors (white and black combined) doesn't comes out of can as uniformly as shown in all the videos. Hence, causing an unbalanced ratio of color and the activator on the brush. I had to wash it and try a couple of times get the balanced colors. No point applying the color only without activator. Secondly, it's incorrect to say that it doesn't stains on the skin. It does. The brush given in the kit is so annoying. A lot of color just sticks in the brush, which is just a wastage. Also, cleaning it is a challenge because it has plastic brissels which doesn't let your finger tips to go in to rinse and clean it. Overall, not worth the money

Simpler the expensive Now I do like the product. It doesn't affect my skin the same way way as JFM. But the taxes I have to pay to import it from the states to UK is ridiculous. It's already an expensive product but unless they find a stockist in the UK I'll deal with the JFM itch for a couple of days and save well over half the expense.

Good product..terrible delivery This is a terrific product with an absolutely terrible provisioning/delivery system. Every time I order this product it takes longer to arrive than the last time. This time I ordered it on 3/21/24 and I arrived on 4/10/24. I spoke with customer service 3 times and the same person each time (one person in customer service?). She even knew my voice by the 3rd call. This product gets a pass until they get their act together with shipping.

Great product and excellent customer service This product/company is simply brilliant along with great customer service. As a gent in my late 50s, I’ve had grey hair for as long as I can remember and I can honestly say this is the first time that I've used a product that looks so natural - no hue or skin sensitivity caused by chemical-based products. So impressed on first use that I immediately ordered another two products. One happy customer