I work in the industry and I tried this… I work in the industry and I tried this product due to all the positive reviews. After 2 weeks I lost more hair than I ever have in my life and it's all dried out and brittle. Previously I used nioxin for years to maintain the hair I had. I will be going back to that immediately. Unfortunately since I have slow growing hair it will take a while to get back to what it was :-(

Nope My hair is shedding like crazy, even after I let the conditioner sit my hair still feels dry, hard, and stuck together. I have to use a leave in conditioner just to be able to comb it out. Definitely wouldn’t recommend on African American permed hair.

Covid Hair Loss, Routine Hair Growth After Covid 12/2022, I had post Covid dyspepsia/severe gastritis and was on 4x+ the prescription med for gastritis for a few months, then I was able to slowly wean myself off. This being said, I was extremely malnourished for months, which is why I had so much hair fall out and/or break off. I probably lost at least 1/2 of my hair or more. It was scary the amount of hair that was falling out in the shower and in my brush!! I had beautiful healthy hair prior to covid. As others, I saw the Routine add and reviews on social media and scrolled through reading a ton of comments before I took the risk to order. I noticed the very FIRST time I shampooed my hair that WAY less hair fell out! I wanted even less to fall out, so per the instructions Routine sent in the package, I stopped using the conditioner. There is hardly any hair loss from shampooing with Routine. My hairdresser noticed new hair growth right away!! Every time I go she notices more. Now, 7 months after beginning Routine I still cannot use ANY rinsing conditioner; I have tried off and on. I use a leave in conditioner only. My hair will fall out a little even with that, but I have to have something for detangling and conditioning. My hair is just now starting to look healthy again. It still has to grow from the strands that originally broke off after covid. Only time can fix that when those pieces grow long enough to be cut off, so it's a long process of years for that! Please excuse the long review, but I personally felt that due to the other bad reviews I should write in my personal experience. I just ordered again and ordered my 2nd bottle of oil, which I have not used since the beginning. My hair is looking good again and I wanted to give it just a little more boost of health. 11/2023

I have been losing hair for the past… I have been losing hair for the past three years and it started during Covid. I ordered tablets that I use and that have helped tremendously. Though they have helped I thought I would give this shampoo a try as well. I have used Routine four times and my hair is falling out in droves. I am so disappointed!!

Buyer beware Buyer beware, company doesn’t allow any bad reviews on their website. This shampoo and conditioner have actually made my hair worse. It feels unclean despite regular use and often feels like a residue is on my hair but then in the same notion results in incredibly dry hair. I have never experienced such a horrible product and one that is extremely over priced. The company allows a 30 day refund but then state you need to utilize it for weeks before seeing results. Watch out for their reviews as no bad reviews are even noted