Great Course indeed!! Great Course. Tapping the very necessary points that any association dealing with membership will need to focus upon. One hour of solid information that is very very helpful. The other great part of this course was that after every class the presentation deck and the recording is being shared with participants. This is very helpful when you miss any class or you want to refer any discussion in future. And Chris is amazing!!

Terrific basics of membership marketing! Extremely helpful course for those in association work who do not necessarily have a background in marketing. I looked forward to the class each week and now have many takeaways that I look forward to implementing with our next membership cycle. I wish I had take this class years ago, as I believe I could've helped grow my last organization significantly! Thanks to Chris and his team.

Excellent Info and Fair Critiques This was a great experience. I learned a lot. The speakers were knowledgeable and fair in their critiques. The challenge is working with creatives from associations with varying resources and staff but I think you did a great job representing everyone. I think an effort was made to meet all the associations where there were and provide attainable feedback.

I enjoyed the topic coverage for media… I enjoyed the topic coverage for media marketing. Guest speakers brought forward informative and helpful information about how to make landing pages and emails get more clicks and views. I appreciate all the great examples as I am a very visual hands-on learner.

Excellent overview of best practices Excellent overview of best practices for creating effective digital marketing and communications: banners, landing pages, email. Good for beginners and experienced pros as a refresher.