The color was named extra cold light… The color was named extra cold light ash blonde but came out very dark. It also had more grey than ash tones. In some places on my head i actually had greenish grey streaks though those have almost disappeared after several washes.

The speed of delivery The speed of delivery And the courtesy and speed and ease of ordering

I ordered products in hopes of… I ordered products in hopes of achieving the right color. No orange no yellow. That did not happen. I will take responsibility in my part of possibly doing something wrong. My main reason for 1 star is my order was missing a product. I have emailed over and over about this and have yet to get a response or my missing product. Very frustrating.

Perfect Blonde Bombshell Color I had tried for months to achieve the platinum blonde bombshell hair of my dreams, only to end up with damaged, rough lengths with crispy purple ends! Until I came across Ugly Duckling Color's offer of a free tube. I tried the intense pearl toner. My hair is now soft, silky and looks like-you guessed it-a pearl! After such outstanding success, I bought the bond protect shampoo and masque to care for my Jean Harlowesque locks, and I'm not disappointed. Thank you for making these amazing products! I'm on my third order, and I'm a customer for life! I tell everyone who asks about the products. Thank you!

UGLY DUCKLING #1 Ugly Duckling is superior product..I've used many products but Ugly Duckling has never failed me..developing has fastest action leaving hair not damaged...Great for hair that is already damaged.. Colors are so true! Beautiful shine that last! I wouldn't use any other product...Ugly Duckling #1